VMC, now employing 450 workers in the hook factory, leads the French hook market.
The post-war financial crisis plus a serious decline in the quality of raw materials and increased foreign competition then combines to present a new challenge.

Arrival of new director Christophe Viellard and his dual strategy of automatic machining and international growth, sharply focused on treble hooks.
By 1973, the company has made a spectacular recovery and VMC PECHE is created, an independent company controlled by the family holding.

Profits grow and a new dedicated fish hook factory is opened in Morvillars, France - where VMC hooks are still manufactured today.

French family company Viellard Migeon and Company, established in 1796, begins to produce fish hooks.
Director Charles Viellard is quick to recognize that hook-making expertise lies in Redditch, England, and in 1910 some ten families from the Midlands town are ‘imported’ to help set up the company’s new hook department in the family’s ironworks.
Hooks are sold with the "La Bouée" brand name, meaning "Life Ring".